Meaning of Marketing Mix A marketing mix is a mixture of several ideas and...
E-marketing (internet marketing/ E-commerce) This is the age of communication and technology. Today, almost...
Tools for quality marketing Quality marketing is a customer-oriented concept. It gives priority to...
Benefits of direct marketing The benefits of direct marketing have grown in developed countries...
Meaning of Direct marketing It is marketing without a middleman. Manufacturer meets customers directly...
The modern marketing concept The marketing concept emerged in1970s and challenged the preceding concept....
Concept of Promotion of Market Promotion is another element of the marketing mix. As...
Importance/Role of marketing: Marketing has a very important aspect in business and society since...
Core concepts of marketing The following figure makes the core concepts of marketing clear: ...
Meaning of Quality marketing The age of today is the age of quality. The...
