Concept of perception Perception is one of the important cognitive factors of individual behaviour....
yograj
Organization Behavior System: Organization Behavior System A system is a group of interrelated parts...
According to physical science, every substance in the world has certain elements (s). When...
Let’s now move towards the scope of OB or its level of analysis. OB...
1. Marketing Information System (MIS) 2. Characteristics/Features of Marketing Information System (MIS) 3. Marketing...
Concept of Market Information System (MkIS) Various kinds of market-related data and information are...
Concept of Market Information Globalization has brought rapid changes in the business environment. Competition,...
Impact of Macro Environment in Marketing: The marketing environment consists of forces that directly...
The business’s success entirely depends on the marketing environment. If there are more opportunities...
Concept of Marketing Environment Marketing consists of various activities. The production functions, transportation functions,...
